Degree Requirements
Students will take an in-depth look into marketing techniques, organizational business structures, including cultural differences in multinational business operations, and will have an opportunity to pursue an internship or independent study in marketing or management. In addition to developing a modern marketing and managerial skillset, the program develops well-rounded business professionals who are able to work in teams and analyze challenges from varying business perspectives.
Degree Credit Summary
Total Degree Requirements: 120 Credits
BBA Required Courses (19-24 Credits)
Course Required Courses (19-24) Credits
AIT 103 Online Seminar 1
AIT 107 Computer Applications 4
ECO 105 Principles of Economics: Macroeconomics 3
ECO 106 Principles of Marketing: Microeconomics 3
ENG 110 Composition 3
ENG 120 Critical Writing 4
MAT 103 Algebra 3
MAT 104 Finite Mathematics 3
ARTS & SCIENCES ELECTIVES (7 Credits)
General/Open Electives (37 Credits)*
BBA Business Core (29 Credits)
Course | Business Core (29 Credits) | Credts |
---|---|---|
BUS 101 | Contemporary Business Practice | 3 |
ACC 203 | Financial Accounting | 4 |
ACC 204 | Managerial Accounting | 4 |
LAW 150 | Business Law I | 3 |
MAR 201 | Principles of Marketing | 3 |
MGT 150 | Managerial and Organizational Concepts | 3 |
FIN 260 | Financial Management | 3 |
MGT 226 | Business Analytics | 3 |
MGT 490 | Business Strategy | 3 |
Statistics Requirement (4 Credits)
MAT 117 Elementary Statistics
Marketing and Management Concentration (23 Credits)
Course | Title | Credit | Required/ Elective |
---|---|---|---|
MGT 222 | Organizational Behavior | 3 | R |
MGT 240 | International Management | 3 | R |
MAR 331 | Managerial Marketing | 3 | R |
MAR 342 | Public Relations | 3 | R |
MAR 349 | Strategic Internet Marketing | 3 | R |
MAR or MGT Elective | MAR or MGT Elective | 3 | E |
*Not every course will be offered every semester
Elective Concentration Courses (6 credits) Any MAR or MGT elective (i.e. MGT 262) Any MAR or MGT elective (i.e. MGT 342)